Let’s reinvent recovery, North Dakota.

Recovery Reinvented is our movement to end the shame and stigma surrounding the disease of addiction in North Dakota.

What started as an inspiring one-day event in September of 2017, has grown to reach over 20,000 people in North Dakota and around the world through five keystone events, initiatives that have engaged entrepreneurs and students alike, and the first-of-its-kind statewide stigma study that evaluated the attitudes, knowledge, and stigma held across our communities and workforce.

Recovery Reinvented is for everyone who DREAM of a world where addiction is treated and addressed like the disease it is, who offer HOPE that people can and do recover, and who ACT to end stigma and improve the lives of everyone around them.

Addiction is a chronic disease that affects behavior. The disease of addiction is destroying lives, families and futures across every social and economic group in our country.

In the year 2020 alone, more than 100,000 people died from a drug overdose in the United States. In our own state, alcohol and drug use is the No. 1 social issue.

Half of all arrests in our state are alcohol or drug related, and 75 percent of those in our prisons have an addiction.

Addiction has an impact on all North Dakotans. Addiction is treatable, and there is hope for recovery. Now is the time to act. It’s never too late, and it’s never too early.

Our Team

Jonathan Holth, Managing Director, Office of Recovery Reinvented

Jonathan Holth is a lifelong North Dakotan, entrepreneur, and consultant who wears his long-term recovery on his sleeve. After spending 28 life-changing days at Project Turnabout in Granite Falls, Minnesota, Jonathan has dedicated much of his life to community service and sharing his journey with others in hopes that it will help normalize conversation around the disease of addiction and help more people find recovery. He is the co-owner of four restaurants in North Dakota and became the second Managing Director of the Office of Recovery Reinvented on June 6, 2022, having previously served on the office’s advisory council. He is the Chairman of the Grand Forks Region Economic Development Corporation and serves on the Boards of Directors for The University of North Dakota Alumni Association and Foundation, The Empire Arts Center, and Pathways to Inclusive & Equitable Workplaces, where his focus lies in creating recovery-friendly workplaces throughout the region. Jonathan has been recognized as a 40 Under 40 recipient by both Prairie Business Magazine and Business Watch Magazine and was a 4 Under 40 recipient from the Greater Grand Forks Young Professionals. He lives in Grand Forks with his wife, Emily, and their three daughters.

Contact Jonathan

Follow Jonathan on Twitter @JonathanHolth

Follow Recovery Reinvented on Twitter @Recovery_ND


Reyna Asheim, Policy and Communications Manager, Office of The First Lady of North Dakota

Reyna (Bergstrom) Asheim is a fifth-generation North Dakotan from Fargo, ND. In June 2021, she earned the job of Miss North Dakota and spent her year of service traveling the state speaking to schools, businesses, and organizations about her social impact initiative, “The Influencer Era: Impact Beyond the Screen”, a message about the importance of in-person connection and relationships. Beyond this initiative, Reyna leads workshops on personal branding and social media literacy. Previously, she has worked on the marketing team at Concordia College, on Capitol Hill in Washington D.C., and most recently, at Sanford Health as a Senior Marketing Specialist. Reyna is an experienced writer, digital marketing professional, and cheerleader for North Dakota. Reyna currently lives in Fargo with her husband, Collin.

Contact Reyna

Follow Reyna on Instagram @reynabergy 

Dream | Hope | Act



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